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Staff: Norazah Mohd Suki

LT. COLONEL (PA) ASSOC. PROF. DR. NORAZAH MOHD SUKI

Ph. D Marketing & e-Commerce, MMU, MPhil., MMU, BBA (Hons.) Marketing with Multimedia, MMU

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Areas of Research Interest:

Marketing, Marketing Research, E-Commerce, Green Marketing, Islamic Marketing

Selected Recent Publications:

Norazah, M. S., & Norbayah, M. S. (2017). Determining students’ behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level. The International Journal of Management Education, 15(3), 528-538. (SCOPUS).

Norazah, M. S., & Norbayah, M. S. (2017). Decision-Making and Satisfaction in Campus E-Voting: Moderating Effect of Trust in the System. Journal of Enterprise Information Management, 15(2017), 528-538. (SCOPUS).

Norazah M.S. (2017). Green products usage: structural relationships on customer satisfaction and loyalty. International Journal of Sustainable Development & World Ecology, 24(1), 88-95. (ISI Indexed).

Nurul Hudani, M.N., Puteri Hayati, M. A., Dahlan, A.M., Cosmas, Getrude, C., Habibie, I., Peter, V., & Norazah, M.S. (2017). Structural Relationship between Emotional and Social Support for Young Adult Carers towards Intergenerational Care of the Multi-Ethnic Elderly. Quality in Ageing and Older Adults, 18(3), 188-200. (SCOPUS)

Norazah, M. S., & Norbayah, M. S. (2017). Moderating Effects on Consumers’ Loyalty Toward Online Games: A Partial Least Squares Approach. Advanced Science Letters, 23(8), 7331-7334 (SCOPUS/ISI Indexed).

Norazah, M. S., & Norbayah, M. S. (2017). Determinants Influencing Students’ Experiential Motives and Intentions to Play Online Games. Advanced Science Letters, 23(8), 7351-7354 (SCOPUS/ISI Indexed).

Norazah M.S., Norbayah, M.S., & Irma Wani, O. (2017). Investigating the Measurement of Students’ Opinion in Engaging Electronic Word of Mouth via Social Networking Sites. Advanced Science Letters. 23(4), 2911–2914. (SCOPUS/ISI Indexed).

Norazah, M. S., & Norbayah, M. S. (2017). Students’ Intention to Use Role-Play Games in a Class for Japanese Language Proficiency. Advanced Science Letters. 23(4), 2903–2906. (SCOPUS/ISI Indexed).

Norazah, M. S., & Norbayah, M. S. (2017). Consumers’ Experience of Green Product Purchases: Some Insights from Malaysia. Advanced Science Letters, 23(9), 8170–8173. (SCOPUS/ISI Indexed).

Azlina, B., Norbayah, M.S., & Norazah M.S. (2017). Structural Relationships Between Disruptive Attribute Localization and Personalization on Women Consumers' Attitude to Practice Mobile Retailing. Advanced Science Letters, 23(8), 7433-7437 (SCOPUS/ISI Indexed).

Azlina, B., Norbayah, M.S., & Norazah M.S. (207). Structural Relationship between Women Consumers’ Attitude and Actual Behavior in Mobile Retailing. Advanced Science Letters, 23(9), 8160–8163. (SCOPUS/ISI Indexed).

Mohd Anas, M., & Norazah, M.S. (2017). Conceptual Study of the Impacts of Electronic-Words-of-Mouth (E-WOM) on Consumers’ Continuance Intention and Brand Loyalty of Islamic Insurance (Takaful). Advanced Science Letters, 23(9), 8446–8449. (SCOPUS/ISI Indexed).

Nur Shahirah, A., Rosita, H., Norazah. M.S., & Aminah, S. (2017). Determinants of Household Indebtedness in East Malaysia: An Evaluation. Advanced Science Letters, 23(9), 8154–8159. (SCOPUS/ISI Indexed).

Nazneen Rony, I., Norazah M.S., & Iftekhar, A. (2017). Examining Factors to Retain Human Talent in Oil and Gas Industry. Advanced Science Letters. 23(4), 2974–2977. (SCOPUS/ISI Indexed).

Norazah, M. S., & Norbayah, M. S. (2017). Flight ticket booking app on mobile devices: Examining the determinants of individual intention to use. Journal of Air Transport Management, 62(2017), 146-154. (SCOPUS).

Mohd Suki, N. & Mohd Suki, N. (2017). Modeling the determinants of consumers' attitudes toward online group buying: Do risks and trusts matters? Journal of Retailing and Consumer Services, 36(2017) 180-188. (SCOPUS).

Norazah, M.S. (2017). Determinants of consumers’ purchase intentions of organic vegetables: Some insights from Malaysia. Journal of Food Products Marketinghttp://dx.doi.org/10.1080/10454446.2017.1280717 (SCOPUS Indexed). 

Nazneen Rony, I., & Norazah M.S. (2017). Modelling the relationships between internal marketing factors and employee job satisfaction in oil and gas industry. Asian Social Science, 13(3) 135-144. (SCOPUS)

Azlina, B., Norbayah, M.S., & Norazah M.S. (2017). Conceptual study of mobile retailing acceptance among Malaysian women. Advanced Science Letters. 23(2017), 432–435. (SCOPUS/ISI Indexed).

Norazah, M.S., & Norbayah, M.S. (2016).  Structural Relationships in the Embedding of Role-Play Games in a Class for Japanese Language Proficiency: Towards a Unified View. Technology, Knowledge, and Learning. DOI 10.1007/s10758-016-9294-8 (SCOPUS)

Norazah, M.S. (2016). Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal, 118(12), 2893-2910 (SCOPUS)

Azlina, B., Norbayah, M.S., & Norazah, M.S. (2016). Structural relationships between disruptive attributes and women consumers’ attitude when using mobile retailing. Asian Social Science, 12(10), 208-221. (SCOPUS) 

Norazah, M.S., & Norbayah, M.S. (2016). Willingness of patrons to use library public computing facilities: insights from Malaysia. The Electronic Library, 34(5), 823-845. (SCOPUS) 

Norazah, M.S. & Norbayah, M.S. (2016). Mobile Social Networking Service (SNS) Users’ Trust and Loyalty: A Structural Approach. International Journal of Social Ecology and Sustainable Development, 7(3), 57-70. (SCOPUS)

Norazah M. S. (2016). Green products usage: structural relationships on customer satisfaction and loyalty. International Journal of Sustainable Development & World Ecology, 23(2016), 1-8. (ISI Indexed)

Norazah, M. S., & Abang Sulaiman, A. S. (2016). Does Halal Image Strengthen Consumer Intention to Patronize Halal Stores? Some Insights from Malaysia. Journal of Islamic Marketing, 7(1), 120-132. (SCOPUS)

Norazah, M. S., & Norbayah, M. S. (2016). Library Patrons’ Emotions after Information Retrieval: Effects of Perceived Self-efficacy, Program, 50(3), 288-302. (SCOPUS)

Lim, TP., Chye, FY., Sulaiman, MR., Suki, NM., & Lee, JS. (2016). A structural modeling on food safety knowledge, attitude, and behaviour among Bum Bum Island community of Semporna, Sabah. Food Control 60(2016), 241-246. (SCOPUS)  

Norazah M. S. (2015). Engagement in Campus Environmental Activities and Green Initiatives in Malaysia: A Structural Equation Modelling Approach. International Journal of Social Ecology and Sustainable Development, 6(4), 15-33. (SCOPUS)  

Norazah, M. S.  (2015). Customer environmental satisfaction and loyalty in the consumption of green products. International Journal of Sustainable Development & World Ecology, 22(4), 292-301. (ISI Indexed).

Norazah, M. S., & Norbayah, M. S.  (2015). Consumption Values and Consumer Environmental Concern Regarding Green Products. International Journal of Sustainable Development & World Ecology, 22(3), 269-278. (ISI Indexed).

Norazah, M. S., & Norbayah, M. S.  (2015). Consumers’ Environmental Behaviour towards Staying at a Green Hotel: Moderation of Green Hotel Knowledge. Management of Environmental Quality: An International Journal, 26(1), 103-117. (SCOPUS).

Jumiati, S., & Norazah M. S. (2015). Young Consumers’ Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image. International Journal of Retail & Distribution Management, 43(3), 276-292. (SCOPUS)

Norazah, M. S., & Norbayah, M. S. (2015). Does Religion Influence Consumers’ Green Food Consumption Behaviour? Some Insights from Malaysia. Journal of Consumer Marketing, 32(7), 551-563. (SCOPUS).

Norazah M. S. (2015). Consumer Environmental Concern Regarding Green Products: Structural Effects of Consumption Values. Journal of Cleaner Production, 132(2016), 201-214. (ISI Indexed).

Norazah, M. S., & Norbayah, M. S. (2015). Moderating Effects of Price Consciousness between Customer Environmental Satisfaction and Customer Loyalty. Advanced Science Letters, 21(5), 1354-1358 (SCOPUS/ISI Indexed).

Norazah, M. S., & Norbayah, M. S. (2015). Students’ Perception of Engagement with Environmental Activities in Campus. Advanced Science Letters, 21(5), 1344-1348 (SCOPUS/ISI Indexed).

Norazah M. S. (2014). Passenger satisfaction with airline service quality in Malaysia: A structural equation modeling approach. Research in Transportation Business & Management, 10(2014), 26-32. (SCOPUS)

Norazah, M. S. (2014). Customer Satisfaction in the Context of the Use of Viral Marketing in Social Media. Pertanika Journal of Social Sciences & Humanities, 22(4), 953-967. (SCOPUS)

Tiong, T. G., Norazah, M. S., & Kim, S. F. (2014). Exploring a Consumption Value Model for Islamic Mobile Banking Adoption. Journal of Islamic Marketing, 5(3), 344-365. (SCOPUS)

Norazah, M. S., T. Ramayah, Nee, A. S., & Norbayah, M. S. (2014). Consumer Intention to Use Anti-Spyware Software: An Application of Structural Equation Modelling. International Journal of Technology and Human Interaction, 10(3). 19-31. (SCOPUS)

Syarafina, I., Norazah, M. S., & Amran, H. (2014). Structural Relationships of Perceived Risk on Consumers Unwillingness to Buy Home Appliances Online with Moderation of Online Consumer Reviews. Asian Academy of Management Journal, 19(1), 73-92. (SCOPUS)

Norazah M. S. (2014). Investigating the Measurement of Consumer Ecological Behaviour, Environmental Knowledge, Healthy Food, and Healthy Way of Life. International Journal of Social Ecology and Sustainable Development, 5(1), 12-21. (SCOPUS)  

Norazah M. S. (2014). Moderating Role of Gender in the Relationship between Hotel Service Quality Dimensions and Tourist Satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 15(1), 44-62. (SCOPUS)

Norazah M. S. (2014). Does Celebrity Credibility Influence Muslim and Non-Muslim Consumers Attitudes toward Brands and Purchase Intention? Journal of Islamic Marketing, 5(2), 227-240. (SCOPUS).

Dyana, C.M.L., Norazah, M. S. & Nalini A. (2014). A Structural Approach on Students’ Satisfaction Level with University Cafeteria. Asian Social Science, 10(18), 202-209. (SCOPUS).

Selected Courses Taught:

Marketing Research, Research Methodology, Marketing Management

 

 

 

 

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Bengkel Penulisan Ilmiah dan Pengurusan Artikel

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Bengkel Penulisan Ilmiah dan Pengurusan Artikel

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PLS-SEM Using SmartPLS

29 - 30 November 2017

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Bengkel Penulisan Ilmiah dan Pengurusan Artikel

8 - 9 Disember 2017

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PLS-SEM Using SmartPLS

29 - 30 November 2017

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Bengkel Penulisan Ilmiah dan Pengurusan Artikel

8 - 9 Disember 2017

Link


PLS-SEM Using SmartPLS

29 - 30 November 2017

More info


Bengkel Penulisan Ilmiah dan Pengurusan Artikel

8 - 9 Disember 2017

Link


PLS-SEM Using SmartPLS

29 - 30 November 2017

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