ASSOC. PROF. DR. GEOFFREY HARVEY TANAKINJAL
Ph. D Marketing, Otago, MSc. Management, UPM
BSc. (Hons.) Agribusiness, UPM, Dip. Agribusiness, UPM
Areas of Research Interest:
Mobile marketing, diffusion of innovation, consumer behaviour
Selected Recent Publications:
Understanding the Effect of Organizational Culture and Employee Engagement on Organizational Performance Using Organizational Communication as Mediator: A Conceptual FrameworkMM Jiony, GH Tanakinjal, D Gom, RS Siganul. American Journal of Economics 5 (2), 128-134.
Understanding Cultural Differences in Ethnic Employees’ Work Values: A Literature ReviewD Gom, MM Jiony, GH Tanakinjal, RS Siganul. American Journal of Economics 5 (2), 112-118.
An Exploratory Study on the Usage of Technology among Retailers in Labuan, MalaysiaRS Siganul, A Yoag, GH Tanakinjal, MM Jiony, D Gom. American Journal of Economics 5 (2), 217-221.
Selected Courses Taught:
Cyber Marketing, Strategic Marketing Management and Research Methods