CAROLINE ROSIE JEFFREY NASAH
Mcomm (Marketing), UNSW Australia, BSc. (Hons.) International Marketing, UMS, Dip. Business Studies, UiTM
Areas of Research Interest:
E-commerce and Consumer Behavior
Selected Recent Publications:
Perception on E-commerce Drivers and Export Marketing Strategy: A Case Study on Small and Medium Enterprises (SMEs) in Labuan Federal Territory (International Journal of eBusiness and eGovernment Studies Vol 4, No 2, 2012 ISSN: 2146-0744 (Online)
E-Commerce Barriers in Developing Countries: A Case Study of Small and Medium Industries in Labuan.
Service with a Smile: A Human Resources Perspective of Emotional Labor (Labuan e-Joumal of Muamalat and Society 4, 26-33).
Selected Courses Taught:
Principles of Marketing, Current Issues in International Marketing and Services Marketing