BahasaMelayuMalaysiaEnglish (UK)

GENDER DIVERSITY ON USER’S MENTAL MODEL PATTERN FOR USER INTERFACE DESIGN OF MOBILE SHOPPING APPS

Authors: Punitha A/P Turumugon and Aslina Baharum

 

Abstract:

In recent years the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile applications (apps) have become more popular nowadays with the emergence of smartphones. Mobile app is an application software designed to run on perspicacious phones and tablet computers. Shopping apps are now the fastest growing apps among mobile apps. Mobile apps are designed and developed by developers and are available in app stores. Two popular app stores are Google Play for Android and App Store for iOS. Mobile user interface (UI) Design is an essential in the
mobile app development process. A poor user interaction with a mobile app could lead to failure of an app. The use of mental model theory can help the mobile app developers to design a greater UI. This study will explain on how mental model theory is used in interface design practices for a mobile shopping app development. Mental model theory using ‘Localization’ and content analysis method will be used throughout this research study. The expected outcome of the research is to propose a guideline based on the female and male mental model pattern. According to this study, different gender has a different mental model on the user interface for a mobile shopping app.