BACHELOR OF BUSINESS WITH HONOUR (MARKETING)
The purpose of this programme is to provide students with an understanding on the main concepts in the marketing field such as marketing management, marketing strategies and marketing research in accordance with current trend of marketing. This programme offers courses which are theoretical and practical such as marketing promotion and technology, branding and product management, consumer behaviour and strategic marketing. In order to develop student’s critical thinking, research and analytical skills are emphasized by introducing case study in each course. Focus will be given in the discussion concerning the marketing mix concept related to the product, price, distribution and promotion.
Graduates can be employed in the field of marketing such as marketing planner, brand marketer, product and advertising manager, retail manager, public relation executive, servicing manager and market researcher.