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HE10 - MARKETING

 

The purpose of this programme is to provide students with an understanding on the main concepts in the marketing field such as marketing management, marketing strategies and marketing research in accordance with current trend of marketing. This programme offers courses which are theoretical and practical such as marketing promotion and technology, branding and product management, consumer behaviour and strategic marketing. In order to develop student’s critical thinking, research and analytical skills are emphasized by introducing case study in each course. Focus will be given in the discussion concerning the marketing mix concept related to the product, price, distribution and promotion.

 

.:CAREER PROSPECTS

Graduates can be employed in the field of marketing such as marketing planner, brand marketer, product and advertising manager, retail manager, public relation executive, servicing manager and market researcher.

 

.: ACADEMICIANS

1. Dr. Azaze@Azizi Hj. Abdul Adis 

2. Haslinda Hassan 

3. Dr. Oswald @Aisat Igau 

4. Dr. Stephen Laison Sondoh JR. 

5. Dr. Grace Phang Ing 

6. Charlie Albert Lasuin Sadah 

7. Bamini Balakrisna 

 

.: PROGRAMME

 

HE10 Marketing

 

YEAR 1                                                         YEAR 2                                                         YEAR 3

 

Semester 1

Semester 2

Semester 3                    Semester 4

Semester 5

Semester 6

UNIVERSITY CORE (PPIB)

(10 credit hours)

UW00102

Ethnic Relations

UC00XX2

KI

 

International Student: UM00102

Bahasa Melayu Aras 1 (replacement for UW00102)

UW00202 TITAS UK00XX2 KI UE00XX2 KI

 

International Student: UM00202

Bahasa Melayu Aras 2 (replacement for UW00202)

 

 

 

 

UNIVERSITY CORE (LANGUAGE)

(8 credit hours)

UB00102

Communicative English Grammar Module 1

(MUET 1, 2)

Or

Academic Reading

& Writing / Eng For Research Purposes / Grammar in Context (MUET 3, 4, 5, 6)

UB00202

Oral Comm in English Module 2

(MUET 1, 2)

Or

Foreign Language Elem Level 1

(MUET 3, 4, 5, 6)

UB00302

Reading & Writing in English Module 3 (MUET 1, 2)

Or

Foreign Language Elem Level 2

(MUET 3 ,4, 5, 6)

UB00702

English For Occupational Purpose (MUET 1, 2)

Or

Foreign Language Elem Level 3

(MUET 3, 4, 5, 6)

 

 

UNIVERSITY CORE (CO-CURRICULUM)

(3 credit hours)

ECXXXX3

Co-Curriculum

 

 

 

 

 

FACULTY CORE

(54 credit hours)

BT12003

Marketing

BT12303

Management

BT10903

Business Mathematics BT11903

Corporate Communication

BT12203

Business Accounting

BT12103

Financial Management BT10203

Microeconomics

BT21303

Organizational Behaviour BT22003

Entrepreneurship

BT10403

Business Statistic and Economic BT11703

Macroeconomics

BT20403

Commercial Law

BT22103

Business Information System

BT21603

Research Methodology BT22303

Human Resource Management

BT31503

Business Ethics

BT21403

Operation Management

BT31303

Strategic Management

 

HE10 Marketing

 

YEAR 1

 

 

YEAR 2

YEAR 3

 

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

CORE PROGRAMME

(9 credit hours)

 

 

BG20103

Consumer Behaviour

BG22303

Product Planning and Management

BG33403

Strategic Marketing

 

COMPULSORY PROGRAMME ELECTIVES

(33 credit hours)

 

  

 

BG31203

International Marketing Management BG31503

Sales Management

BG33203

Retail Marketing Management

BG30503

Distribution Management BG31903

Integrated Marketing Communication BG31303

Marketing Management BG32403

Relationship Marketing

BG31103

Marketing Research

BG31803

Services Marketing

BG32503

Seminar in Marketing BG32203

E-Marketing

LIBERAL ELECTIVES

(9 credit hours)

 

 

 

 

Elective 1

Elective 2

Elective 3

PRACTICUM/ ACADEMIC EXERCISE

(6 credit hours)

 

 

 

 

 

BG30006

Practicum Or

BG30106

Academic Exercise

TOTAL

(120 credit hours)

 

21

 

19

 

20

 

20

 

21

 

21