The original aim of the Ranking is to promote academic web presence, supporting the Open Access initiatives for increasing significantly the transfer of scientific and cultural knowledge generated by the universities to the whole Society. In order to achieve this objective, the publication of rankings is one of the most powerful and successful tools for starting and consolidating the processes of change in the academia, increasing the scholars’ commitment and setting up badly needed long term strategies.
The objective is not to evaluate websites, their design or usability or the popularity of their contents according to the number of visits or visitors. Web indicators are considered as proxies in the correct, comprehensive, deep evaluation of the university global performance, taking into account its activities and outputs and their relevance and impact.
At the end a reliable rank is only possible if the web presence is a trustworthy mirror of the university. In the second decade of the 21stcentury the Web is key for the future of all the university missions, as it is already the most important scholarly communication tool, the future channel for the off-campus distance learning, the open forum for the community engagement and the universal showcase for attracting talent, funding and resources – Source http://www.webometrics.info.
In particular, webometrics ranking is an implementation of online material (e.g. articles, conference papers, theses, and technical reports) located under UMS domain (ums.edu.my). All substance listed by Google search engine contribute to the university's position in this ranking.
To be more specific, scientific and academic publications are related to the following:
1. The visibility of the university based on research
2. The visibility of the university by field of expertise
3. The Visibility of researchers in the area of study
4. Academic Impact to individual researchers
The evaluation criteria are as follows:
The quality of the contents is evaluated through a "virtual referendum", counting all the external inlinks that the University webdomain (ums.edu.my) receives from third parties. Those links are recognizing the institutional prestige, the academic performance, the value of the information, and the usefulness of the services as introduced in the webpages according to the criteria of millions of web editors from all over the world.
The greater the number of backlink, inlink, found / indexed / discovered by Majestic and Ahrefs Tools, the higher the chances to improve university’s position in the ranking
The total number of webpages hosted in webdomain (ums.edu.my) including all the subdomains and directories) of the university as indexed by the largest commercial search engine (Google). It counts every webpage, including all the formats recognized individually by Google, both static and dynamic pages and other rich files. It is not possible to have a strong presence without the contribution of everybody in the organization as the top contenders are already able to publish millions of webpages.
More pages found / indexed by Google search engine, the higher the chances to improve university’s position in the ranking
The global effort to set up institutional research repositories is explicitly recognized in this indicator that takes into account the number of rich files (pdf, doc, docx, ppt) published in dedicated websites (ums.edu.my) according to the academic search engine Google Scholar.
More number of rich text file (pdf) found / indexed by Google search engine, the higher the chances to improve university’s position in the ranking
The academic papers published in high impact international journals are playing a very important role in the ranking of Universities.
The more the number of high-impact materials listed by Scimago Tools, the higher the chances to improve university’s position in the ranking