INTERNATIONAL MARKETING
- Introduction
- Browsing
- Reading List
- References
- E-Books
- Journals
- Databases
- Thesis
- Standard / Pattern
- Website
Introduction
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| Liaison Librarian |
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Library, 088-320000 ext. 2240 Faks 088-320232 |
Browsing
Universiti Malaysia Sabah Library uses the Library of Congress Classification Scheme to organize books and journals. The most efficient way to locate material in the library is to search the library catalogue, however the following may be useful as a guide when browsing the shelves.
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SOCIAL SCIENCES |
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HB HC HD HF HG HJ TX |
HB 1 – HB 3840 HC 10 – HD 88 HD 2321 – HD 9999 HF 1 - HF 6182 HG 1 - HG 9999 HJ 9 – HJ 9695 TX 1 – TX 1110 |
Economic Theory Economic History Industries Commerce Finance Public Finance Home Economics New Products Social Media Marketing Management Communication in Marketing (Marketing Communication) Brand Name Products (Branding) Market Survey (Market Research) Consumer behaviour Market Segmentation Market Share Internat Aucatons (Internat Marketing) Export Marketing (Global Marketing) Advertising |
Reading List
- GT01203 FINANCIAL MANAGEMENT
- GT01103 BUSINESS LAWS
- GT01003 MACROECONOMICS
- GT20103 CONSUMER BEHAVIOR
- GT20203 OPERATIONS MANAGEMENT
- GC20003 SERVICE MARKETING
- GC20103 INTERNATIONAL MARKETING
- GC20203 PRODUCT MANAGEMENT
- GC20303 BASIC MULTIMEDIA
- GC30003 CURRENT ISSUES IN INTERNATIONAL MARKETING
- GC30103 INTERNATIONAL MARKETING CHANNEL
- GC30203 LOGISTICS MANAGEMENT
- GC30303 INTERNATIONAL MARKETING COMMUNICATIONS STRATEGY
- GC30403 RETAIL MANAGEMENT
- GC30503 RESEARCH METHODOLOGY IN INTERNATIONAL MARKETING
- GC30703 CYBER MARKETING
- GC30903 SALES FORCE MANAGEMENT
- GC31103 FRANCHISE
- GC31203 ADVERTISING
- GC31303 STRATEGIC MARKETING MANAGEMENT
- GC31403 BRAND MANAGEMENT
- GC31503 SOCIAL MARKETING
- GC31603 CUSTOMER RELATIONSHIP MANAGEMENT
- GC31903 E-COMMERCE
Journals
Relevant Journals
The following are Journals covering various aspects of international marketing and contain full-text articles.
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The Academy of management journal. Online |
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| Labuan Campus Serials Collection | HC111 . C36 | |
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The International journal of banking and finance. 2003-2004 Printed | |
Labuan Campus Serials Collection |
HG23 . I58 |
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Journal of consumer research. Online |
Labuan Campus Serials Collection |
HG3368 . A6I842 |
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The journal of behavioral finance. 2013-2015 Printed | Online |
Labuan Campus Serials Collection | HG4523 . J684 |
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Journal of financial services research. 2004-2012 Printed | Online |
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Journal of international marketing. Online |
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Journal of international money and finance. 2010-2014 Printed | Online |
Labuan Campus Serials Collection | HG3879 . J68 |
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Journal of management. Online |
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Journal of marketing. Online |
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Journal of marketing research. Online |
Databases
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Database of mainly business, and management journals. Full text articles available for most titles from mid 1990's. |
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| JSTOR | JSTOR service helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive of over one thousand academic journals and other scholarly content |
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Euromonitor is one of the most used databases available through the library. It provides a wide range of business intelligence on industries, consumers and countries both as statistics and reports. |
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Springer Science + Business Media or Springer is a global publishing company which publishes books, e-books and peer-reviewed journals in science, technical and medical (STM) publishing. |
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Abstracting and indexing database of scientific, technical, medical and social science literature. Includes peer-reviewed titles from international publishers, Open Access journals, conference proceedings, trade publications, patent records and quality web sources. |
Other Relevant Databases
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An information source for scientific, technical, and medical research. |
Thesis
Dissertations are useful for identifying research opportunities.
| Australian Theses | Open access of Australia and /New Zealand Theses |
| Malaysia Theses Online | It lists the theses collection compiled from public academic universities and university colleges as well as private academic universities. |
| ProQuest Dissertations & Theses Global | ProQuest Dissertations & Theses Global is the world's most comprehensive collection of dissertations and theses from around the world, spanning from 1743 to the present day and offering full text for graduate works added since 1997, along with selected full text for works written prior to 1997. |
| Institutional Repository UMS | UMS Institutional Repository is a digital archive that provides full-text access to publications by current Universiti Malaysia Sabah staff and higher degree students including journal articles, newspapers, speeches, annual reports, academic exercise, exam papers, conference papers and thesis. |
| Open Access Theses and Dissertations | Resource for finding open access graduate theses and dissertations published around the world. |
Website
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Economic statistical links of Asia Regional countries
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Provides news analysis and links to business sites in the Asia Pacific region.
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Country overviews covering economic, political and social conditions
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Provides general information about each country related to trade and economic data
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Ministry of Foreign Affairs |
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Trading Economics provides information for 196 countries including historical data for more than 20 million economic indicators, exchange rates, stock market indexes, government bond yields and commodity prices. |
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The world’s leading business news and information organisations, recognised for authority, integrity and accuracy. |
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Business.com is the premier online destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses. Millions of decision makers save time and money each month with Business.com's 50,000+ how-to guides, price comparison tools, expansive library of white papers, and leading online B2B directory. |
