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MOU with Almacrest International College (AIC), Kiulu Tourism Association (KTA) and Kadamaian Tourism Association (KATA)

Provide and conduct relevant related tourism training and technical activities/advises to strenghten the sustainability of tourism businessis resources within the context of rural tourism planing and development


MOU with Murdoch University

Renown in ecotourism, wildlife tourism and protected areas, publication in top tier tourism journals - wildlife tourism



Research Collaboration and Partnership with Lower Kinabatangan Tour Operators Association (KITA)




Developing and Managing Sustainable Tourism Human Resource: New HR Model and Practises  (FRGS-2017)

Prof. Dr. Jennifer Chan Kim Lian


Assessing Tourism Business Preparedness and Resilience to Crisis in Sabah Coastal Destination

Skim Geran Penyelidikan UMS Top Down - 2015

Head of Project: Prof. Dr. Jennifer Chan Kim Lian


Dr. Noor Fzlinda Fabeil

Dr. Arif @ Kamisan Pusiran

Dr. Tini Maizura Mohtar

Encik Mohd Rizwan Abd Majid

Encik Kamarul Mizal bin Marzuki

Encik Yuzainy Janin


Tourist Satisfaction Survey dengan kerjasama Universiti Murdoch, Australia (2016)


Prof. Dr. Jennifer Chan Kim Lian (Universiti Malaysia Sabah, Malaysia)

Encik Kamarul Mizal bin Marzuki (Universiti Malaysia Sabah, Malaysia)

Prof. Madya Dr. David Newsome (Universiti Murdoch, Australia)

Dr. Kate Rodger (Universiti Murdoch, Australia)


Developing a Crowding - Based Model for Recreational Use Level at Area in Tunku Abdul Rahman Park (RAGS - 2015)

Dr. Rosmalina Abdul Rashid


A Study of Profiling Souvenir's Consumption in Sabah: The Perspectives of Stakeholders (Tourist and Entrepreneur) (SBK -2015)

Dr. Tini Maizura Mohtar, Dr. Noor Fzlinda Fabeil


Kajian Penilaian Impak Bencana Gempa Bumi Ranau Terhadap Industri Pelancongan di Sabah (SBK-2015)

Kamarul Mizal Marzuki, Dr. Noor Fzlinda Fabeil


Kajian Penilaian Pengalaam dan Kepuasan Pelancong Malaysia terhadap Produk dan Perkhidmatan di Tarakan (STD2015)

Kamarul Mizal Marzuki, Juliana Langgat, Izyanti Awang Razli, Mohd. Rizwan Abd Majid, Prof. Dr. Jennifer Chan Kim Lian


The Key Factors Influencing Bridge Employment Adoption in Malaysia (FRGS-2014)

Izyanti Awang Razli


Product Placement Effectiveness in Social Media: A Preliminary Study of Visual vs Audio Visual Product Placement Among Young Consumers in Sabah

Izyanti Awang Razli


The Impact of Tourism Insecurity: Implications for Sabah's Tourism Industry and Economic Growth (FRGS-2014)

Dr.Mazalan Mifli, Dr. Balvinder Kaur Kler,  Izyanti Awang Razli, Mohd Rizwan Abd Majid


Framework for Sustainability Reporting in Universiti Malaysia Sabah 

Izyanti Awang Razli, Mohd Rizwan Abd Majid


National Multi Dimensional Responsible Rural Tourism Capacity Framework for Sustainable Tourism

Prof. Dr. Vikneswaran Nair (Associate Research Fellow - Taylor's University)


Financial Sustainability of Community Based Tourism (CBT): The Case of Tourism Cooperative Limited (KOPEL BHD) (2014)

Dr. Noor Fzlinda Fabeil, Khairul Hanim Pazim @ Fadzim, Kamarul Mizal Marzuki


Nature Based Tourism: From Family to Family (2014)

Dr. Noor Fzlinda Fabeil


Sustainability of Handicraft Production: A Study of Small-Scale Handicraft Producers in Sabah (2014)

Dr. Noor Fzlinda Fabeil


Tourists' Perception about an Appealing Handicraft (2014)

Dr. Awangku Hassanal Bahar bin Pengiran Bagul


Understanding the Meaning of Low Cost Airfare and Satisfaction to LeisureAir Travellers Using Malaysian Low-Cost Airlines (2014)

Prof. Dr. Jennifer Chan Kim Lian


Tour Operator's Perspective on Responsible Tourism Indicator of Kinabalu National Parks, Sbah (2014)

Prof. Dr. Jennifer Chan Kim Lian


Assessing Tourist Recreational Experience and Satsfaction in Nature Based Tourism Sites (SGPUMS - 2014)

Dr. Hamimah Talib


The Assessment of Environmental Management as a Basis of Selection Sustainability Framework for Universiti Malaysia Sabah (SPGUMS - 2014)

Dr. Awangku Hassanal Bahar Pengiran Bagul


Expatriate Demand and Purchasing Behavior in Labuan (Labuan Corporation - 2014)

Dr. Awangku Hassanal Bahar Pengiran Bagul


Enhancing the Satisfaction of Tourists Visiting the Kinabalu Park (Ministry of Tourism)

Dr. Awangku Hassanal Bahar Pengiran Bagul


Understanding Malaysia Leisure Low Cost Airlines Passengers' Behavior: Promotional Price, Perceived Value, and Customer Satisfaction and Repurchase Intention (FRGS-2012)

Prof. Dr. Jennifer Chan Kim Lian


Environmental Responsible Rural Tourism Framework - Visitor Management and Marketing Sustainable Heritage Site: A Case of Kinabalu National Park (LRGS-2012)

Prof. Dr. Jennifer Chan Kim Lian