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Research

MOU with Almacrest International College (AIC), Kiulu Tourism Association (KTA) and Kadamaian Tourism Association (KATA)

Provide and conduct relevant related tourism training and technical activities/advises to strenghten the sustainability of tourism businessis resources within the context of rural tourism planing and development

 

MOU with Murdoch University

Renown in ecotourism, wildlife tourism and protected areas, publication in top tier tourism journals - wildlife tourism

 

SUSTAINABLE ECOTOURISM DEVELOPMENT AND OPERATIONS AT LOWER KINABATANGAN AS PREMIER COMPETITIVE ECOTOURISM DESTINATION

Research Collaboration and Partnership with Lower Kinabatangan Tour Operators Association (KITA)

 

 

RESEARCH GRANT

Developing and Managing Sustainable Tourism Human Resource: New HR Model and Practises  (FRGS-2017)

Prof. Dr. Jennifer Chan Kim Lian

 

Assessing Tourism Business Preparedness and Resilience to Crisis in Sabah Coastal Destination

Skim Geran Penyelidikan UMS Top Down - 2015

Head of Project: Prof. Dr. Jennifer Chan Kim Lian

Members:

Dr. Noor Fzlinda Fabeil

Dr. Arif @ Kamisan Pusiran

Dr. Tini Maizura Mohtar

Encik Mohd Rizwan Abd Majid

Encik Kamarul Mizal bin Marzuki

Encik Yuzainy Janin

 

Tourist Satisfaction Survey dengan kerjasama Universiti Murdoch, Australia (2016)

Members:

Prof. Dr. Jennifer Chan Kim Lian (Universiti Malaysia Sabah, Malaysia)

Encik Kamarul Mizal bin Marzuki (Universiti Malaysia Sabah, Malaysia)

Prof. Madya Dr. David Newsome (Universiti Murdoch, Australia)

Dr. Kate Rodger (Universiti Murdoch, Australia)

 

Developing a Crowding - Based Model for Recreational Use Level at Area in Tunku Abdul Rahman Park (RAGS - 2015)

Dr. Rosmalina Abdul Rashid

 

A Study of Profiling Souvenir's Consumption in Sabah: The Perspectives of Stakeholders (Tourist and Entrepreneur) (SBK -2015)

Dr. Tini Maizura Mohtar, Dr. Noor Fzlinda Fabeil

 

Kajian Penilaian Impak Bencana Gempa Bumi Ranau Terhadap Industri Pelancongan di Sabah (SBK-2015)

Kamarul Mizal Marzuki, Dr. Noor Fzlinda Fabeil

 

Kajian Penilaian Pengalaam dan Kepuasan Pelancong Malaysia terhadap Produk dan Perkhidmatan di Tarakan (STD2015)

Kamarul Mizal Marzuki, Juliana Langgat, Izyanti Awang Razli, Mohd. Rizwan Abd Majid, Prof. Dr. Jennifer Chan Kim Lian

 

The Key Factors Influencing Bridge Employment Adoption in Malaysia (FRGS-2014)

Izyanti Awang Razli

 

Product Placement Effectiveness in Social Media: A Preliminary Study of Visual vs Audio Visual Product Placement Among Young Consumers in Sabah

Izyanti Awang Razli

 

The Impact of Tourism Insecurity: Implications for Sabah's Tourism Industry and Economic Growth (FRGS-2014)

Dr.Mazalan Mifli, Dr. Balvinder Kaur Kler,  Izyanti Awang Razli, Mohd Rizwan Abd Majid

 

Framework for Sustainability Reporting in Universiti Malaysia Sabah 

Izyanti Awang Razli, Mohd Rizwan Abd Majid

 

National Multi Dimensional Responsible Rural Tourism Capacity Framework for Sustainable Tourism

Prof. Dr. Vikneswaran Nair (Associate Research Fellow - Taylor's University)

 

Financial Sustainability of Community Based Tourism (CBT): The Case of Tourism Cooperative Limited (KOPEL BHD) (2014)

Dr. Noor Fzlinda Fabeil, Khairul Hanim Pazim @ Fadzim, Kamarul Mizal Marzuki

 

Nature Based Tourism: From Family to Family (2014)

Dr. Noor Fzlinda Fabeil

 

Sustainability of Handicraft Production: A Study of Small-Scale Handicraft Producers in Sabah (2014)

Dr. Noor Fzlinda Fabeil

 

Tourists' Perception about an Appealing Handicraft (2014)

Dr. Awangku Hassanal Bahar bin Pengiran Bagul

 

Understanding the Meaning of Low Cost Airfare and Satisfaction to LeisureAir Travellers Using Malaysian Low-Cost Airlines (2014)

Prof. Dr. Jennifer Chan Kim Lian

 

Tour Operator's Perspective on Responsible Tourism Indicator of Kinabalu National Parks, Sbah (2014)

Prof. Dr. Jennifer Chan Kim Lian

 

Assessing Tourist Recreational Experience and Satsfaction in Nature Based Tourism Sites (SGPUMS - 2014)

Dr. Hamimah Talib

 

The Assessment of Environmental Management as a Basis of Selection Sustainability Framework for Universiti Malaysia Sabah (SPGUMS - 2014)

Dr. Awangku Hassanal Bahar Pengiran Bagul

 

Expatriate Demand and Purchasing Behavior in Labuan (Labuan Corporation - 2014)

Dr. Awangku Hassanal Bahar Pengiran Bagul

 

Enhancing the Satisfaction of Tourists Visiting the Kinabalu Park (Ministry of Tourism)

Dr. Awangku Hassanal Bahar Pengiran Bagul

 

Understanding Malaysia Leisure Low Cost Airlines Passengers' Behavior: Promotional Price, Perceived Value, and Customer Satisfaction and Repurchase Intention (FRGS-2012)

Prof. Dr. Jennifer Chan Kim Lian

 

Environmental Responsible Rural Tourism Framework - Visitor Management and Marketing Sustainable Heritage Site: A Case of Kinabalu National Park (LRGS-2012)

Prof. Dr. Jennifer Chan Kim Lian