PhD International Marketing, National Cheng-Kung MA International Studies, Reading, BSc. (Hons.)
International Marketing, UMS, Dip. Business Studies, UiTM
Areas of Research Interest:
Selected Recent Publications:
Hamid Rizal, Don Jyh-Fu Jeng & Hsin Hsin Chang (2015) The role of ethnicity in domestic intercultural service encounters. Service Business Journal.
Tracie Chin Sook Harn, Geoffrey Harvey Tanakinjal, Stephen Liason Sondoh Jr. & Hamid Rizal (2014) Determinants of online group buying behaviour: The moderating role of informational social influence. Jurnal Pengurusan, 4: pp. 133-143. (SCOPUS)
Hsin Hsin Chang, Don Jyh-Fu Jeng & Mohamad Rizal Abdul Hamid (2013) Conceptualising consumers word-of-mouth behaviour intention: Evidence from a university education services in Malaysia. Service Business Journal, 7(1): pp. 17-35.
Selected Courses Taught:
Services Marketing, International Marketing and Business Research Methods