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Staff: Rahida


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MBA e-Commerce, Charles Sturt , Adv. Dip. Bus. Mgmt., Swansea, LCCI, Marketing,

Public Relations & Advertising Dip. Sc., UiTM, Dip. Public Relations, Stamford

Areas of Research Interest:

Marketing Strategy and Corporate Social Responsibility (primary area), Reporting Technology (secondary area)

Selected Recent Publications:

Azleen Ilias, Mohd Zulkeflee Abd Razak, Rahida Abdul Rahman (2015), "The Expectation of Perceived Benefit of Extensible Business Reporting Language (XBRL): A Case in Malaysia," The Journal of Developing Areas, 49 (5), 263-271.

Azleen Ilias, Mohd Zulkeflee Abd Razak, Rahida Abdul Rahman (2015), "The Quality of Presentation and Content for Internet.

Azleen Ilias, Mohd Zulkeflee Abd Razak, and Rahida Abdul Rahman (2015), "The Familiarity and Preferences for Reporting Format among Stakeholders," Global Business And Management Research: An International Journal, 7 (1), 1-20.

Selected Courses Taught:

Strategic Marketing Management, International Marketing Communication Strategic and Research Method




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