DR. SUDDIN LADA
Ph. D Branding, UPM, MBA, UPM, BBA (Hons.) Marketing, UUM
Areas of Research Interest:
Brand Management & Marketing management
Selected Recent Publications:
Suddin Lada, Samsinar Md. Sidin and Kenny Teoh Guan Cheng. (2014). Moderating role of product involvement on the relationship between brand personality and brand loyalty. Journal of Internet Banking and Commerce (JIBC), (August 2014), vol. 19, no.2.
Suddin Lada, Samsinar Md. Sidin and Kenny Teoh Guan Cheng (2014). Link between brand personality and brand loyalty in sportswear brand among Malaysian consumer. Labuan Bulletin of International Business and Finance. vol. 12, 2014, 19-35.
Lada, Suddin, Geoffrey Harvey Tanakinjal, and Hanudin Amin. "Predicting intention to choose halal products using theory of reasoned action." International Journal of Islamic and Middle Eastern Finance and Management 2.1 (2009): 66-76.
Selected Courses Taught:
Branding Management, Research Method and Strategic Management