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Staff: Geoffrey


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Ph. D Marketing, Otago, MSc. Management, UPM
BSc. (Hons.) Agribusiness, UPM, Dip. Agribusiness, UPM 

Areas of Research Interest:

Mobile marketing, diffusion of innovation, consumer behaviour

Selected Recent Publications:

Understanding the Effect of Organizational Culture and Employee Engagement on Organizational Performance Using Organizational Communication as Mediator: A Conceptual FrameworkMM Jiony, GH Tanakinjal, D Gom, RS Siganul. American Journal of Economics 5 (2), 128-134.

Understanding Cultural Differences in Ethnic Employees’ Work Values: A Literature ReviewD Gom, MM Jiony, GH Tanakinjal, RS Siganul. American Journal of Economics 5 (2), 112-118.

An Exploratory Study on the Usage of Technology among Retailers in Labuan, MalaysiaRS Siganul, A Yoag, GH Tanakinjal, MM Jiony, D Gom. American Journal of Economics 5 (2), 217-221.

Selected Courses Taught:

Cyber Marketing, Strategic Marketing Management and Research Methods




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