English (UK)BahasaMelayuMalaysia


LanternFish Database plugin not installed correctly or not published - Jomfish will not work in this state

Staff: Caroline


Mcomm (Marketing), UNSW Australia, BSc. (Hons.) International Marketing, UMS, Dip. Business Studies, UiTM

Areas of Research Interest:

E-commerce and Consumer Behavior

Selected Recent Publications:

Perception on E-commerce Drivers and Export Marketing Strategy: A Case Study on Small and Medium Enterprises (SMEs) in Labuan Federal Territory (International Journal of eBusiness and eGovernment Studies Vol 4, No 2, 2012 ISSN: 2146-0744 (Online)

E-Commerce Barriers in Developing Countries: A Case Study of Small and Medium Industries in Labuan.

Service with a Smile: A Human Resources Perspective of Emotional Labor (Labuan e-Joumal of Muamalat and Society 4, 26-33).

Selected Courses Taught:

Principles of Marketing, Current Issues in International Marketing and Services Marketing




  Berita | Selanjutnya