BB20103 CREATIVITY, INNOVATION IN ENTREPRENEURSHIP

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1.

Harvard Business School Press. 2003. Managing Creativity and Innovation: Harvard Business Essentials. Harvard Business School Press.

 

 

2.

Afuah, A. 2003. Innovation Management: Strategies, Implementation, and Profits. (2nd ed.). New York : Oxford University Press.

 

 

3.

Byrd, J. & Brown, P.L. 2002. The Innovation Equation: Building Creativity and Risk-Taking in Your Organization. Jossey-Bass/Pfeiffer.

 

 

4.

Trott, P. 2002. Innovation Management and New Product Development.(2nd ed.). Harlow : Prentice Hall.

 

 

5.

Bundy, W.M. 2002. Innovation, Creativity, and Discovery in Modern Organizations. Quorum Books.