IE22303 DIGITAL MARKETING

No

Title

Item Location

Call Number
1 Phillip Kotler, Iwan Setiawan, Hermawan Kartajaya (2017) “Marketing 4.0: Moving from Traditional to Digital”, John Wiley & Sons, ISBN10 1119341205  N/A  N/A
2 Dave Chaffey, Fiona-Ellis Chadwick (2019) “Digital Meeting”, Pearson Education Limited, 7th edition, ISBN10 1292241578  
  • Main Library General Collection
  • LIC General Collection
  HF5415.1265. I57 2019
3 Chuck Hemann, Ken Burbary (2018) “Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World”, Pearson Education, 2nd Edition, ISBN10 0789759608  
  • LIC General Collection
  HF5415.1265. H46 2018
4 Simon Kingsnorth (2019) “Digital Marketing Strategy: An Integrated Approach to Online Marketing”, Kogan Page Ltd, 2nd edition, ISBN10 0749484225.
  •  LIC General Collection
  HF5548.32. K56 2019
5 Philip Kotler and Gary Armstrong (2018) ‘Principles of Marketing’, London: Prentice Hall, 17th ed
  •  Main Library General Collection
  HF5415. K636 2021