GT00803 PRINCIPLES OF MARKETING

No.

Title

Item Location

Call Number

1.

Kotler, P., Armstrong, G. (2020). Principles of Marketing. 18th Edition, Global Edition, Pearson Education: Prentice Hall.

  • Main Library General Collection 
HF5415. K636 2021

2.

Gary Armstrong and Philip Kotler (2019). Marketing: An Introduction. 14th Edition. Pearson.https://www.pearson.com/us/higher-education/program/Armstrong-My-Lab-Marketing-with-Pearson-e-Text-Access-Card-for-Marketing-An-Introduction-14th-Edition/PGM2569072.html

  • Main Library General Collection 
  • LIC General Collection 
HF5415. K625 2020
3 Pride, W.M. & Ferrell, O.C. (2019). Marketing. 20th Edition. Cengage Learning.

           N/A

    N/A
4 Palmer, A. (2012). Introduction to Marketing. 3rd Edition, Oxford University Press
  • Main Library General Collection 
HF5415. P2342 2012
5 Hunt, S. C., Mello, J.E. & Deitz, G.D. (2017). Marketing. 2nd Edition, New York: McGraw-Hill/Irwin.
  • Main Library General Collection
HF5415. H857 2021
6 Etzel, Micheal J., Walker, Bruce J. & Stanton, William J. (2007). Marketing, 14th International Edition, New York: McGrawHill/Irwin.
  • Main Library General Collection
  • Main Library Multimedia Collection
  • LIC General Collection
  • LIC Multimedia Collection
HF5415. S745 2007