GC30503 RESEARCH METHODOLOGY IN INTERNATIONAL MARKETING

No.

Title

Item Location

Call Number
1 Hair, J. F. et al. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). ThousandOaks,California: Sage Publications, Inc. (Second Edition).

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2

Julie Pallant (2016). A Step by Step Guide to Data Analysis Using IBM SPSS (6 th Ed). McGraw Hill Education.
  • SCL General Collection
 HA32. P35 2016
3 Malhotra, N. K., & Birks, D.F., Wills, P. (2012). Marketing research: An applied approach (4th ed.), Pearson.
  • LIC General Collection
 HF5415.2. M29 2012
4 Aaker, D.A., Kumar, V.D, Leone, R., &George, S. (2012). Marketing Research (11th ed.). John Wiley &Sons Inc
  • LIC General Collection
  • Main Library General Collection
 HF5415.2. A14 2013
5 A.C., & Bush, R.F. (2013). Marketing Research. (7th ed.). Prentice Hall.
  • Main Library General Collection
 HF5415.2. B87 2017 
6 McDaniel, C.J., & Gates, R. (2012). Marketing Research Essentials (8th ed.). John Wiley & Sons Inc.
  • LIC General Collection
 HF5415.2. M3825 2013