GC31203 ADVERTISING

No.

Title

Item Location

Call Number
1 Lane, R., King, K. & Reichert, T. (2011). Kleppner’s Advertising Procedure, 18th Edition, Pearson, Prentice Hall. Moriarty,
  • Main Library General Collection
  • LIC General Collection
 HF5823. K45 2011

2

S., Mithell, N. & Wells, W. (2009). Advertising. 8th Edition. Pearson, Prentice Hall.
  • Main Library General Collection
 HF5823. W455 2019
3 Arens, W., Weigold, M.F. & Arens, C. (2009) Contemporary Advertising. 12th Edition. International Edition: McGraw Hill/Irwin.
  • Main Library General Collection
 HF5821. B62 2017
4 Lee. M. And Johnson, C. (2005), Principles of Advertising: A Global Perspective, 2nd Edition, Haworth Press.
  • Main Library General Collection
  • LIC General Collection
 HF5821. L35 2005