|
No.
|
Title
|
Item Location
|
Call Number
|
| 1 |
Kevin Lane Keller & Vanitha Swaminathan. (2020). Strategic Brand Management; Building, Measuring and Managing Brand Equity, Fifth Edition. Global Edition. Pearson Education. |
- Main Library General Collection
|
HD69. B7K45 2020 |
|
2
|
Temporal, P. Advanced brand management: managing brands in a changing world 2nd / 2010 Wiley.
|
- Main Library General Collection
- LIC General Collection
|
HD69. B7T457 2010 |
| 3 |
Kelvin Lane Keller. (2003). Strategic Brand Management; Building, Measuring and Managing Brand Equity, 3rd Edition. International Edition. McGraw-Hill. |
- Main Library General Collection
- LIC General Collection
|
HD69. B7K45 2013 |
| 4 |
Kapferer, J.N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th Edition. Kogan Page Ltd. |
- Main Library General Collection
|
HD69. B7K37 2008 |
| 5 |
Heding, T., Knudzen, C.F. & Bjerre, M. (2009), Brand Management – Research, Theory, and Practice, Routledge, London. |
|
HD69. B7H43 2016 |
| 6. |
Temporal, P. (2010). Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition. Wiley. |
- Main Library General Collection
- LIC General Collection
|
HD69. B7T457 2010 |
