GC31403 BRAND MANAGEMENT

No.

Title

Item Location

Call Number

1 Kevin Lane Keller & Vanitha Swaminathan. (2020). Strategic Brand Management; Building, Measuring and Managing Brand Equity, Fifth Edition. Global Edition. Pearson Education.
  • Main Library General Collection
HD69. B7K45 2020

2

Temporal, P. Advanced brand management: managing brands in a changing world 2nd / 2010 Wiley.

  • Main Library General Collection
  • LIC General Collection
HD69. B7T457 2010
3 Kelvin Lane Keller. (2003). Strategic Brand Management; Building, Measuring and Managing Brand Equity, 3rd Edition. International Edition. McGraw-Hill.
  • Main Library General Collection
  • LIC General Collection
HD69. B7K45 2013
4 Kapferer, J.N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th Edition. Kogan Page Ltd.
  • Main Library General Collection
HD69. B7K37 2008
5 Heding, T., Knudzen, C.F. & Bjerre, M. (2009), Brand Management – Research, Theory, and Practice, Routledge, London.
  • LIC General Collection
HD69. B7H43 2016
6. Temporal, P. (2010). Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition. Wiley.
  • Main Library General Collection
  • LIC General Collection
HD69. B7T457 2010