GC31603 CUSTOMER RELATIONSHIP MANAGEMENT
|
No. |
Title |
Item Location |
Call Number |
| 1 | Robert W. Lucas (2022) Customer Service Skills for Success. 8th Edition. McGraw Hill |
N/A |
N/A |
|
2 |
Buttle, F. and Maaklan S. (2019) Customer Relationship Management: Concepts and Technologies. 4thEdition.Routledge |
N/A |
N/A |
| 3 | Kumar. V. and Reinartz, W. (2018) Customer Relationship Management. 3rd Edition. Springer. John Willey &Sons. |
N/A |
N/A |
| 4 | Baran, R. and Galka, R. (2017) Customer Relationship Management : The Foundation of ContemporaryMarketingStrategy. Routledge. New York. |
N/A |
N/A |
