GC20503 CONSUMER BEHAVIOR
Baker, M. and Hart, S. (2007). Product Strategy and Management. 2nd Edition. Prentice Hall.
No. |
Title |
Item Location |
Call Number |
1 | Philip, D. (2021). Consumer behavior and Insights. 1st Edition. Oxford University Press. |
|
HF5415.32. S45 2021 |
2 |
Schiffman, L. & Wisenblit, J. (2019). Consumer Behavior, Global Edition. 12th Edition. Pearson |
|
HF5415.32. S35 2019 |
3 | Solomon, M. (2020). Consumer Behavior: Buying, Having and Being. Global Edition. 13th Edition. Pearson |
|
HF5415.32. S65 2020 |
4 | Mothersbaugh, D., Hawkins, D. (2019) Consumer Behavior: Building Marketing Strategy. 14th Edition. McGraw-HillEducation |
|
HF5415.33. U6H38 2020 |