GC20503 CONSUMER BEHAVIOR

Baker, M. and Hart, S. (2007). Product Strategy and Management. 2nd Edition. Prentice Hall.​

No.

Title

Item Location

Call Number
1 Philip, D. (2021). Consumer behavior and Insights. 1st Edition. Oxford University Press.
  • LIC General Collection
 HF5415.32. S45 2021

2

Schiffman, L. & Wisenblit, J. (2019). Consumer Behavior, Global Edition. 12th Edition. Pearson
  • Main Library General Collection
 HF5415.32. S35 2019
3 Solomon, M. (2020). Consumer Behavior: Buying, Having and Being. Global Edition. 13th Edition. Pearson
  • Main Library General Collection
 HF5415.32. S65 2020
4 Mothersbaugh, D., Hawkins, D. (2019) Consumer Behavior: Building Marketing Strategy. 14th Edition. McGraw-HillEducation
  • Main Library General Collection
 HF5415.33. U6H38 2020