GC31203 INTERNATIONAL ADVERTISING
HF5438.5. P475 2021
No. |
Title |
Item Location |
Call Number |
1 | De Mooij, Marieke (2022), Global Marketing and Advertising: Understanding Cultural Paradoxes.” Thousand Oaks, Calif. Inc. Sixth Edition. Sage Publications Inc |
|
HF5415.127. M66 2022 |
2 |
Hackley, C. & Hackley, R.A. (2021). Advertising and Promotion. Fifth Edition. Sage Publications. |
|
HF5823. H185 2021 |
3 | Mogaji,E. (2021). Introduction to Advertising: Understanding and managing the Advertising Process. 1st Edition. Routledge. |
|
HF5823. M47 2021 |
4 | Percy, L. and Rosenbaum-Elliott, R. (2021). Strategic Advertising Management. Sixth Edition. Oxford University Press. |
|
HF5438.5. P475 2021 |
5 | Jethwaney, J. and Jain, S. (2012). Advertising Management. Second Edition. Oxford University Press. | N/A | N/A |