BACKGROUND

The use of a logo is the first step in building a true brand identity and provides complete visual power. A logo is the face of an organization. Among the key importance of a logo are:

• Clarifying identity – a logo explains who we are and what we do. Identity is etched into the logo, and it also symbolizes strength.
• Attracting interest – a unique and attractive logo can genuinely spark the interest of potential new clients, encouraging them to learn more about the services offered. When a logo has a strong identity, its uniqueness will naturally emerge.
• Differentiation – the logo distinguishes IBTP’s services from other JFPIU entities.

The IBTP logo designed by Encik Azrie Alliamat was selected as the best logo and won the IBTP Logo Design Competition. This logo has been used since the administration of the first IBTP Director, Prof. Datin Dr. Maryati Mohamed, but its use has never been officially inaugurated. No other animal is more suitable to represent the IBTP logo, as defined below.

Definition of the IBTP Logo

ANT

The ant symbolizes strength, perseverance, courage, unity, and teamwork within the organization.

SPHERICAL CIRCLE

The circle in the logo represents strong unity and commitment among members, emphasizing the spirit of cooperation, consensus, and teamwork regardless of differences in religion, race, or state in advancing research and education to face the globalized world.

THE WORD 'IBTP'

The word 'IBTP' in the logo symbolizes that all members of IBTP are under one roof, serving sincerely for IBTP and Universiti Malaysia Sabah.

WHITE COLOR

White symbolizes nobility, purity of heart, and the sincere aspirations of IBTP members.

BLACK COLOR

Black symbolizes strength, firmness, professionalism, and the credibility of an organization.