The Creative Writing program offers courses that focus more on the field of writing, keeping up with the latest developments by offering creative writing courses that encourage literary appreciation. Indirectly, it also elevates Bornean literature through the inclusion of the Bornean Folklore course. In addition, the learning process trains students not only in creative thinking but also in critical thinking, which is essential for careers in various fields of the creative industry. Furthermore, it balances theoretical and practical learning with marketing projects, fieldwork, live performances, and final projects on social media platforms, which help enhance students' communication skills. Therefore, the Creative Writing program at ASTIF should be offered with a benchmark, as it has the advantages and potential to strengthen the writing curriculum at public universities, particularly UMS in Borneo, Malaysia.