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Bachelor of Social Science with Honours (Communication)

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Head of ProgramProgram LecturerProgram StructureFee Structure

Programme Overview

The Communication Program offers specialized theoretical and practical studies to produce intellectually and professionally capable holistic graduates. The courses offered are parallel with the current needs of the communications industry as well as domestic and international public relations practices in line with the demands of globalization era. Students are exposed to a variety of media products and trained to critically analyze narrative discourse media. Students are also introduced to issues related communication law, policy and ethics, publication and production of various media genres and technical skills of new media technologies along with their impact culturally, politically and economically on society. Students are exposed to various fields, including Journalism and Broadcasting as well as Public Relations and Advertising.

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Why Choose Us!Why Choose Us!

Graduate Employability

Achieve career success with a proven record of 100% employability, ensuring bright futures for all entrepreneurship graduates.

Energetic Lecturers

Be inspired by passionate and dynamic lecturers who bring real-world experience to the classroom, igniting your creativity and potential.

Career Pathways

Explore diverse opportunities across social sciences and humanities, including research, policy, education, communication, cultural studies, and community development.

Hands-On Experience

Gain real-world skills through practical research, community engagement, fieldwork, social projects, and collaborations that prepare you for meaningful careers in social sciences and humanities.

PEO1

Social science practitioners specializing in Communication who possess the knowledge and the cognitive and practical skills to benefit society and the nation as a whole.

PEO2

Social science practitioners specializing in Communication who communicate effectively, ethically, and professionally within the regional job market.

PEO3

Social science practitioners specializing in Communication who demonstrate leadership and accept responsibility by utilizing personal and interpersonal skills.

PEO4

Social science practitioners specializing in Communication who are capable of ethically applying digital technology, numeracy, and entrepreneurial skills in accordance with current needs.

Communication Foundation

Media, Cukture & Society

Digital Media Literacy

Introduction to Advertising

Introduction to Public Relations

Development Communication

News Gathering & Reporting

Digital Photo Communication

Communication Theories

Radio Storytelling

Feature Writing

Research Method in Communication

Public Relations Writing

Electronic News Gathering

Communication Law & Ethics

Editing

Radio Production

TV Production

Research in Public Relations

Case Studies in Public Relations & Advertsing

Advanced Public Relations

TV Scriptwriting

Campaign & Persuasion

TV Directing

Comparative Journalism

Public Relations Consultancy Project

Academic Exercises

Internship

GENERAL REQUIREMENTS

SPM

Possess the Malaysian Certificate of Education (SPM) with a minimum of:

Grade C in Malay Language / Malay Language (July Paper)
Grade E in History for examinations from 2013 onwards

STPM

Pass the Malaysian Higher School Certificate (STPM) examination with a minimum of:

Cumulative Grade Point Average (CGPA) of 2.00
Grade C in General Studies
Two (2) Grade Cs in any other subjects not included above

MUET

Obtain a minimum of Band 1.0 in the Malaysian University English Test (MUET) for examinations commencing from Session 1 of 2021, with a validity period of five (5) years from the date of issuance of the test results.

SPECIAL REQUIREMENTS

Obtain a minimum CGPA of 2.50 at STPM level.
Obtain a minimum of Band 2.0 in the Malaysian University English Test (MUET) for results obtained from Session 1 of 2021, with a validity period of five (5) years from the date of issuance of the test results.
Pass the test and/or interview conducted by the Public University.

GENERAL REQUIREMENTS

SPM

Possess the Malaysian Certificate of Education (SPM) with a minimum of:

Grade C in Malay Language / Malay Language (July Paper)
Grade E in History for examinations from 2013 onwards

STAM

Obtain at least:

Jayyid in the Malaysian Higher Religious Certificate (STAM) examination.

MUET

SPECIAL REQUIREMENTS

Obtain at least Jayyid at STAM level
Obtain a minimum of Band 2.0 in the Malaysian University English Test (MUET) for results obtained from Session 1 of 2021, with a validity period of five (5) years from the date of issuance of the test results
Pass the test and/or interview conducted by the Public University

GENERAL REQUIREMENTS

DIPLOMA - PUBLIC UNIVERSITY/POLYTECHNIC/COMMUNITY COLLEGE

Possess a Diploma qualification from IPTA/ILKA/IPTS or any other qualification recognised as equivalent by the Government of Malaysia and approved by the University Senate.

MUET

Obtain a minimun of Band 1.0 in the Malaysian University English Test (MUET) foe examinations commencing from Session 1 of 2021, with a validity period of five (5) years from the date of issuance of the test results.

SPM

Possess the Malaysian Certificate of Education (SPM) with a minimun of :

Grade C in Malay Language/Malay Language (July Paper)
Grade E in History for examinations from onwards

SPECIAL REQUIREMENTS

Possess a relevent Diploma from an educational institution recognised by the Senate of University Malaysia Sabah
Obtain a minimun of Band 2.0 in the Malaysian University English Test (MUET) for examinations commencing from Session 1 of 2021, with a validity period of five (5) years from the date of issuance of the test results