The main objective to organizing Sambutan Bulan Kreatif Dan Inovatif (KreaNova) are as follows:
- It is in accordance with PPPM-PT 2015-2025 for (Alligment 6: Empowered Governance and Alligment 7 : Innovation Ecosystem);
- It is in accordance with UMS-Key Result Area (KRA) 4: Strengthening Governance, Leadership And Delivery System;
- To enhance awareness, understanding and implementation of creative and innovative culture amongst UMS staff and to apply innovative management in every department in UMS;
- To enhance innovative management practices in every JFPIU in accordance with the University’s vision of “Becoming A World-Class Innovative University’
