This programme is developed to expose students to international marketing and the activities involved when marketing goods and services internationally. The teaching and learning focuses on the application of international marketing management. Among the main subjects of the program are International Marketing Strategic Communication, Marketing Strategic Management, International Marketing, Brand Management and Cyber Marketing.

1. Graduates who optimize their knowledge, critical thinking and problem-solving skills that able to serve the society and country. (Knowledge & Cognitive)
2. Graduates who apply their practical skills, teamwork and social skills that able to serve the society and country. (Practical Skills & Interpersonal Skills)
3. Graduates who possessed communication skills through technology proficiency and information literacy across disciplines. (Communication Skills & Digital Skills)
4. Graduates who dynamically respond to contemporary challenges with managerial skills and able to use, combine numerical as well as graphical/ visual data for decision making. (Numeracy Skills & Leadership, Autonomy & Responsibility)
5. Graduates who demonstrate entrepreneurial competency skills through continuous training with selected project(s) and utilize the skills in the workplace and marketplace environment. (Entrepreneurship Skills & Personal Skills)
6. Graduates who uplift and promote values, ethics and professionalism in both workplace and marketplace encounter. (Ethics & Professionalism)