JUMAAT, 04 OGOS - Kumpulan Inovatif dan Kreatif (KIK) Universiti Malaysia Sabah (UMS) sekali lagi mempamerkan kecemerlangan pada Konvensyen KIK peringkat Universiti Awam (UA) yang berlangsung selama tiga hari sehingga kelmarin.

Bertempat di Dewan Ilmu, Universiti Malaysia Perlis (UniMAP), konvensyen KIK kali ke-13 ini menyaksikan UMS diwakili oleh kumpulan Tahammas dan kumpulan Ecotech masing-masing untuk kategori Pengurusan dan Teknikal.

Pada pertandingan itu kumpulan Tahammas muncul sebagai pemenang naib johan bagi kategori Pengurusan sekali gus membawa pulang hadiah berupa wang bernilai RM4,000.

Kumpulan Tahammas turut meraih Anugerah Persembahan Terbaik dan Anugerah Emas dalam kategori yang sama.

Sementara itu, kumpulan Ecotech dalam penyertaan sulung terhadap konvensyen KIK kali ini turut menunjukkan pencapaian memberangsangkan apabila berjaya meraih Anugerah Perak dalam kategori Teknikal.

Kedua-dua kumpulan menerima sijil penarafan atas pencapaian anugerah masing-masing.

Oleh Mohd. Fikri Maperi (Pelajar Latihan Industri BPK)

JUMAAT, 04 OGOS - Institut Penyelidikan Marin Borneo (IPMB), Universiti Malaysia Sabah (UMS) kini menjadi salah satu pangkalan utama bagi pengusaha restoran makanan di sekitar negeri ini mendapatkan stok ikan air tawar untuk menjalankan perniagaan harian mereka.

Timbalan Naib Canselor (Penyelidikan dan Inovasi), Prof. Dr. Shahril Yusof berkata, antara ikan air tawar yang mendapat permintaan tinggi termasuklah ikan keli.

“Syabas dan tahniah, ini adalah satu pencapaian IPMB yang amat membanggakan.

“Malah UMS melalui institut penyelidikan ini juga dalam perancangan untuk mengembangkan jualan ketam hasil daripada bibit ketam bakau,” katanya.

Beliau berucap demikian ketika merasmikan Bengkel Kemajuan Program Niche Research Grant Scheme (NGRS) di Cafe D’Sireh, hari ini.

Ketika ditemui media, Prof. Dr. Shahril kemudiannya memaklumkan, UMS juga telah menentukan bidang tujahan iaitu bidang akuakultur berdasarkan kedudukan geografi dan tarikan utama negeri ini yang terkenal dengan hasil laut.

“Fokus utama dalam bidang akuakultur ialah menjalankan aktiviti seperti pembibitan anak ikan, pemprosesan makanan ikan dan pelbagai aktiviti lain yang mampu memberi impak positif terhadap perkembangan ekonomi masyarakat dan industri.

“Kita juga telah mengadakan kerjasama dari universiti luar negara seperti Taiwan dan Jepun bagi membantu dalam mengkomersialkan penemuan yang dijalankan oleh para penyelidik UMS,” tambahnya.

Hadir sama pada majlis itu, Pengarah IPMB Prof. Dr. Rossita Shapawi.

Oleh Mardianah Shamsudin (Pelajar Latihan Industri BPK)

WEDNESDAY, 2 AUGUST - Lt. Col. (PA) Associate Professor Dr. Norazah Mohd Suki from Labuan Faculty of International Finance, Universiti Malaysia Sabah (UMS) Labuan International Campus brought honour to the university and nation when her edited book entitled “Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement”, together with 244 books published in IGI Global, was recently indexed by the acclaimed SCOPUS.

More precisely, the “Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement” provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships.

Emphasizing critical topics in the field of consumer behavior research, this SCOPUS indexed book is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

“In this book, editor Norazah Mohd Suki presents readers with a collection of academic and professional perspectives on consumer psychology, marketing, and effective retail practices to drive both online and brick and mortar purchasing behavior and brand engagement. The twenty contributions that make up the main body of the text are devoted to an online marketing strategies assessment for companies in the airline and entertainment industries operating in Malaysia, consumer acceptance of internet banking, student acceptance of YouTube videos for procedural learning, and many other related subjects”, said ProtoView Reviews.

SCOPUS is the largest abstract and citation database of peer-reviewed research literature in the fields of science, technology, medicine, social sciences, and the arts and humanities. To be included in SCOPUS, publications must include the most up-to-date and highest quality interdisciplinary research. It helps publications increase visibility and track their performance.

During her 14 years academics experience, Lt. Col. (PA) Associate Professor Dr. Norazah has published more than 95 SCOPUS Indexed publications and 18 books.

She also has received various achievements in academics including world-class awards such as the ‘Winners of the Seventh Annual Awards Excellence in Research Journal’ by IGI Global.

Her research article was selected by the journal’s editorial team as a Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence, and echo the success in the 2017 Emerald Literati Network Awards for Excellence.

Additionally, she was adjudged the Best Presenter Award at 2nd Advances in Social Sciences Research International Conference, Bandung Indonesia, and Best Paper Award at International Conference on Business and Social Science, both awards received in 2017. She also the recipient of “Anugerah Tokoh Penyelidik 2015 UMS” in Social Sciences.